30,000+ creators activated | Refluenced, the platform making influencer marketing scalable

The Challenge

While creator spend continues shifting toward micro-influencers, brands remain constrained by fragmented workflows, high agency costs, and manual creator sourcing that limit scalable activation.

The Strategy

Refluenced addressed this operational bottleneck by building an AI-powered micro-influencer platform. The strategy focused on streamlining campaign execution into a single automated ecosystem where brands publish briefs directly to creators and eliminate manual administration.

Execution and Innovation

The platform automates creator matching while managing contracts, payments, ad codes, and performance reporting to launch campaigns within days. Creators apply directly to briefs, receive payment as soon as they post, and access targeted opportunities with brands they love.

Results

Refluenced has activated over 30,000 creators across 3,700 campaigns for 700 brands, generating more than 2.4 million pieces of content. Campaigns on the platform achieve an average TikTok engagement rate of 6.4 per cent, significantly exceeding the industry benchmark of 2.5-4.6 per cent.

Judges' Verdict

"Really good insight and distinct model with very good results."

"Best Influencer-Led Commerce Campaign"