Insanity

The Challenge

Traditional talent management models frequently prioritise short-term transactional bookings over long-term career development, creating a need for an agency model that balances commercial scale with creator well-being and ethical business practices.

The Strategy

Built on a people-first philosophy, Insanity focused on connecting talent, audiences, and brands through authentic, long-term partnerships. As the first UK talent management company to achieve B Corp certification, the agency centred its strategy on accountability, transparency, and multi-platform career trajectory planning.

Execution and Innovation

Operating with a team of 70 colleagues representing over 150 clients — including Maya Jama, Sam Thompson, and Zara McDermott — Insanity facilitated global activations with major brands such as Samsung, L’Oréal, and SharkNinja. The agency actively supported talent in building multi-faceted careers spanning television, podcasting, and digital channels.

Results

Insanity expanded into a leading B Corp-certified entertainment firm, maintaining high client retention and delivering scalable commercial and cultural impact across media channels.

Judges' Verdict

"Insanity stands out for its maturity, responsible leadership, and long-term approach to talent management. The agency demonstrates a strong commitment to creator wellbeing, ethical business practices, and talent development, supported by impressive client retention and a clear organisational vision."