Thomas Duke (Stepping Through Film) x Substance Global

The Challenge

Film studios often rely on transactional, short-term creator campaigns that struggle to build lasting audience trust and authentic passion across major cinematic releases.

The Strategy

Substance Global established a multi-year collaboration with film creator Thomas Duke (AKA Stepping Through Film). The strategy focused on nurturing his distinctive creative identity, authentic love of cinema, and collaborative approach across both paid and gifted opportunities over half a decade.

Execution and Innovation

The partnership evolved from an initial 2021 activation into a sustained collaboration across major studio slates for Paramount Pictures and Studiocanal, culminating in high-profile opportunities working alongside top global talent, including Tom Cruise.

Results

Since 2021, the collaboration generated 53 posts, driving over 38 million views and 1.5 million engagements. In 2025 alone, campaign content delivered 47 million views and over two million engagements across 37 posts.

Judges' Verdict

"A very strong creator partnership built on genuine passion, distinctive creative identity and long-term trust."