Ellos Sweden Transforms its Influencer Strategy with impact.com

The Challenge

Ellos Sweden needed to evolve beyond transactional, one-off influencer activations to construct a high-performing, sustainable ambassador program that could drive reliable long-term commercial returns.

The Strategy

Prioritising long-term relationships over campaign-by-campaign bookings, the strategy focused on building an always-on creator roster. To ensure creator retention and performance, the program introduced a hybrid compensation model alongside a preferred partner attribution framework that offered financial predictability and creative autonomy.

Execution and Innovation

In partnership with impact.com, Ellos cultivated a core stable of five key creators: Linda-Marie Nilsson, Victoria Riis, Sandra Östlind, Mirelle Stoor, and Sara Pysander. Over a two-year period, these creators continuously engaged audiences, supported by an infrastructure that accurately attributed and rewarded sustained commercial performance.

Results

The always-on program delivered over €1.8 million in revenue and 23,244 total actions generated solely by the five core creators, establishing a proven model for long-term commercial partnership.

Judges' Verdict

"A strong, credible entry that ranks highly on commercial rigour but faces competition from other entries with stronger creative storytelling."