All entries are assessed using a structured scoring framework aligned to published category criteria and scoring weightings.

Entries are scored independently by multiple senior industry judges before any collective review takes place. This ensures balanced evaluation and reduces individual bias.

Where applicable, leading work progresses to further panel discussion and final deliberation to determine medal positions and Grand Prix recognition.

Awards are not decided on brand size, profile or popularity. Work is judged on clarity of strategy, quality of execution and measurable impact.

Detailed judging criteria and scoring weightings for each category are outlined in the Official Entry Kit. Download it to understand exactly how your work will be assessed.

Independent & Impartial

Our judges are carefully selected senior leaders from across brands, agencies, creators and platforms globally.

All judges:

• Declare conflicts of interest in advance
• Are recused from affected entries
• Sign NDAs prior to gaining access
• Score independently before any discussion

No judge evaluates their own work or that of direct competitors or clients.

Structured & Transparent

Each category follows weighted criteria outlined in the Entry Kit.

Entries are scored numerically against defined benchmarks including:

• Strategic clarity
• Creative execution
• Integration & innovation
• Measurable impact

Regional and Global Grand Prix honours are selected from the highest-scoring work following additional review.

This layered structure ensures awards are earned through merit and measurable performance.

Confidential & Secure

All entry materials remain confidential throughout the judging process.

Sensitive data is visible only to assigned judges and is never shared publicly without permission.

Our judging platform is permission-controlled and monitored throughout the review period.

Join the GIMA Jury

Whilst we prioritise experienced brand-side marketers with direct accountability for strategy, investment and commercial performance, we also welcome applications from agency leaders and specialists responsible for shaping the creative direction, delivery and measurement of award-level creator campaigns.

Judges are expected to bring both strategic oversight and practical, hands-on understanding of how creator marketing drives measurable business impact.

We actively build a panel that reflects the diversity of the global creator economy – across geography, discipline, background and lived experience – so that work is judged with fairness and real-world context.

Apply to Judge

If you would like to be considered for the 2026 jury, submit your application for review by the awards team.

Nominate a Judge

Know a respected industry leader who should be at the table? Put them forward for consideration.

We take care in building a panel that combines real-world expertise, commercial understanding and independent judgement.