Salvatore leads Nielsen Entertainment Digital and Social business unit across the international markets, managing a set of solutions including Monetization and branded content measurement, Audience profiling, Influencer marketing and sponsorship strategy. In his role, he helps global advertisers, publishers and rights holders in the sports, leisure and entertainment industry transform data into actionable solutions to strategically drive business results. Salvatore gives lectures on Digital Strategy, Influencer Marketing and eSports at several graduate and post-graduate master programmes.