Ruby Soave is an award-winning digital specialist who has been working with influencers for over 15 years – long before the term ‘influencer marketing’ was coined. She has extensive experience across global consumer, corporate and charity brands.

Ruby is currently Head of Influencer Marketing at Student Beans – the world’s leading student loyalty network – where she works with brands to deliver effective creator campaigns to Gen Z.

Ruby is passionate about responsible marketing and is committed to mentoring others.