As Head of Matter Of Form’s Social Media division, Rachel works at the forefront of digital marketing, developing industry leading strategies, and executing campaigns at the highest level for MOF’s top tier luxury client portfolio. With great attention to detail, a wealth of experience across the luxury industry, and her finger on the pulse of an ever evolving social landscape, Rachel understands the sensitivities & expectations of working with luxury brands. Rachel has worked both in house and at agencies across many leading global brands, and is excited to be joining the Influencer Marketing Awards judging panel once again, having  been a judge for the inaugural awards in 2019.