Having started his career kicking people out of chatrooms for swearing Michael has since progressed to developing corporate strategy and governance for leading global organisations with multi-billion annual revenues, via several years studying behavioural economics at Harvard. Throughout his career he has always disliked writing about himself in third person. Over his fifteen years in social and digital, influencers and developing subject matter experts into thought leaders has been a cornerstone of his approach to humanising brands and having humans who know and love the products and services speak on their behalf.

Prior to and sometimes alongside this Michael has also worked as a journalist and a thrice signed professional musician and songwriter for other more successful and arguably more attractive artists.