Mayra Alcántara is a globally recognized expert in digital and influencer marketing, with over 15 years of experience across Latin America, the United States, and Europe.
She specializes in connecting brands with Gen Z and Gen Alpha audiences through culturally driven strategies at the intersection of content, culture, and business. As an early pioneer in influencer marketing, she has contributed to the discipline’s evolution globally.
Mayra is an independent consultant and international speaker. Her work bridges Europe and Latin America, bringing a cross cultural perspective to the industry.