Martin leads on advertising and digital globally for Chivas Regal – a premium blended Scotch whisky, which is part of Pernod Ricard. He is a passionate and resourceful marketer who thrives on new challenges and new experiences. With over 13 years in brand marketing and advertising with experience on both client and agency side he has developed and executed various brand strategies, brand platforms, commercial partnerships, events and digital activations across multiple premium and luxury brands globally. Prior to Pernod Ricard, Martin predominantly worked in the  automotive space – with his last role being Head of Digital & Content at Aston Martin.