Marit Tiesema is Global Director of Influencer Marketing at Augmentum Media and a Founding Member of the Global Influencer Council, with 9+ years of experience across agency, in-house, and consultancy roles. Having built and scaled influencer programmes at brands like Loop Earplugs, delivering campaigns with partners including McLaren and Tomorrowland, she brings a strategic lens that blends cultural relevance with performance to judging work that drives actual impact.