With over 15 years’ experience at some of the UK’s best-regarded agencies, Jo has strategised and directed social and influencer programmes for major consumer and corporate brands. She has worked across all areas of social, from community management to global campaigns, as well as supporting executives with personal branding and employee advocacy. Currently at MSL and working with colleagues across Publicis, she has partnered with leading brands including Adobe, Tesco and Unilever, and has contributed thought leadership to numerous industry publications from PR Week to The Drum.