Georgina is the founder of The Influence Atelier and Influencer consultant at APR Production Co. She leads an influencer marketing and creator economy consultancy, providing global consumer and technology brands comprehensive oversight into their influencer marketing investments. Over the past sixteen years, Georgina has led strategy at agency, media, and high-growth consumer and tech companies focusing on creating strategies, process efficiencies, and driving influencer, content marketing, affiliate, and social media marketing growth and innovation.