Emma is Head of Social Content at Virgin Trains. Her ‘work’ here has included inventing the award-winning #Avocard, persuading Will Ferrell to sign her toilet seat and launching a Dean Gaffney-themed Facebook bot. Prior to Virgin Trains, Emma led the content strategy at Hostelworld, where she had the pleasure of working not-very-closely with the likes of 50 Cent and Mariah Carey. And prior to THAT, Emma wore round glasses and worked for a magazine in Berlin.