Ella entered the influencer marketing industry through a background in insights at Kantar, and moved to specialising in influencer campaign measurement at ThisThat. With a strong foundation in data-driven analysis, Ella has focussed on shaping how agencies and brands assess and optimise their influencer strategies.

Having worked across both the insight and strategy teams, Ella is passionate about embedding measurement at the core of influencer marketing. By championing robust analytics to help brands create more effective campaigns, with focus on driving better outcomes for both consumers and the industry as a whole.