Carina has been working in influencer marketing since 2015, with roles in across agency, ecommerce and talent management. Having spent most of her career in London, she has led teams to deliver global campaigns for brands such as Selfridges, Karl Lagerfeld, Bondi Sands, Marks & Spencer, Simply Be, amongst others. In 2023, she returned to her native Brazil and launched ARETEH Creators, a talent management agency focusing on influencers who stand for a positive connection with their followers. She believes in driving meaningful conversations online through creative collaboration.