Bel leads the Lifestyle & Wellness vertical at Instagram managing top Gen Z creators within verticals such as Fitness, Food, Art, Wellbeing and Sustainability across the UK and Scandinavia. Her expertise centres around community building both offline and online as well as providing creative strategy and amplifying impact across Instagram and Facebook.

Previously Bel worked for start-ups within Blockchain and AI as well as within creative agencies servicing brands such as Bumble, Nike, Instagram and Royal Bank of Scotland. Bel led the production for Prada-owned shoe brand Church’s which was viewed over million times on Instagram and featured in Vogue Italy as one of the best AW19 campaigns. She also created the first ever Covid-19 and Climate Innovation series which was praised by the UK Government. Bel loves to operate between the intersection between tech, media and culture and has an MSc in Media and Communications from the London School of Economics.