Alvin is the Commercial Director at Beano Studios, a rebellious content business driven by insight and data, which creates, curates and provides entertainment worldwide. With over a decade’s worth of experience working in youth media start-ups, Alvin generates high level partnerships across insight, content and media. This includes reviewing and examining the role of influencers and social media platform in the lives of British children and families.

Prior to joining Beano Studios, Alvin was a key member of The Hook Labs team, the award winning social marketing agency and content studio where he worked with the likes of Lionsgate, giffgaff, Bandai Namco, Hasbro, Samsung and Warner Bros integrating influencers and content formats for powerful results.