Alicia is an award-winning, digital transformation leader who currently serves as the Global Head of Consumer and Digital Marketing for the SkinCeuticals brand at L’Oréal, where she owns the strategic planning and omni-channel innovation roadmap for 40+ international markets. Additionally, Alicia led multi-category brand campaigns and scaled best-in-class website experiences for the Lancôme, Kérastase, and Shu Uemura Art of Hair brands at L’Oréal. She began her career in consumer technology working in product marketing at Amazon, Bookish.com, and Microsoft.

Active in community engagement, Alicia is a member of Alpha Kappa Alpha Sorority, Inc, mentors first-generation college students with America Needs You, and was an Executive Leadership Fellow with the Council of Urban Professionals. She is the recipient of many awards including “Who’s Who in E-commerce” by Shopper Marketing, the Internet Retailer Mobile Commerce Excellence Award, and “30 Patrons of Progress” by Curiosity Lab for her work as a St. Jude Children’s Research Hospital brand ambassador. Alicia is a lifelong athlete active in triathlons and snowboarding, a proud graduate of Howard University, and currently resides in New York City.