LinkedIn

As Global President, Alex oversees clients, business growth, and strategy for The Goat Agency, the world’s largest influencer agency and WPP Media’s dedicated influencer arm. Having joined Goat as employee number 3 ten years ago, Alex has been instrumental in driving forward not just the Goat business, but the influencer industry as a whole. Throughout his career, he has overseen major clients and award-winning influencer work for the likes of Dell, Unilever, NIVEA, Amazon, 3M, Tesco andFormula E.

LinkedIn

Candice is a dynamic and results-driven marketing strategist with expertise in digital content, influencer marketing, and brand partnerships. She brings with her a background spanning top agencies and global brands like NIVEA, TikTok EMEA and Mastercard, and crafts data-driven campaigns that drive engagement and revenue.

She is a founding member of the Dentsu Creative Influencer Division in South Africa, and serves on the Dentsu Global Influencer Marketing Council.

LinkedIn

Hayden is the Head of Sport at InterTalent, where he leads and has built the agency’s sports division, working across digital-first talent, broadcasters, and culturally relevant creators.
Hayden oversees the development of some of the biggest names in sport, and has spoken at industry events such as MAD//Fest and Broadcast Sport.

LinkedIn

Isabella has over 10 years experience in influencer marketing, providing strategic counsel to global and local brands across industry sectors including Sport, Beauty, FMCG, Consumer Tech, Retail, B2B and non-for-profit. Her focus is to help brands build and scale their talent and influencer campaigns to create powerful, award winning work that lives across earned and paid.

LinkedIn

With over 15 years’ experience at some of the UK’s best-regarded agencies, Jo has strategised and directed social and influencer programmes for major consumer and corporate brands. She has worked across all areas of social, from community management to global campaigns, as well as supporting executives with personal branding and employee advocacy. Currently at MSL and working with colleagues across Publicis, she has partnered with leading brands including Adobe, Tesco and Unilever, and has contributed thought leadership to numerous industry publications from PR Week to The Drum.

LinkedIn

LinkedIn

Over the past decade, Laura has worked across DTC, fashion, beauty, and wellness, leading
global teams and shaping growth, brand, social and influencer strategies for some of the world’s
most exciting brands.
She currently leads Global Partnerships at Wild, overseeing Influencer, Affiliate, B2B Partnerships,
Offline Marketing, and TikTok Shop, all driving a significant share of the company’s revenue. Before
that, Laura was a General Manager at THG Society, where she built and scaled a global influencer agency
and tech platform, managing a £27M influencer budget and driving major commercial success. Laura
also had the chance to lead global celebrity initiatives for Tommy Hilfiger, working with Zendaya,
Gigi Hadid and Lewis Hamilton as well as events such as the MET Gala and major Fashion Weeks.

LinkedIn

Madolyn Grove has been in leading roles in global culture, media, entertainment, and tech for more than 15 years. She currently leads Creators and Entertainment at TikTok UK, supporting the next generation of digital talent to succeed on the platform and beyond. Recognised for launching and scaling creator-first platforms, formats and global brands, her expertise also extends to supporting and elevating the careers of some of the UK’s most promising digital talent.

LinkedIn

Meg is an influencer and partnerships specialist with over 8 years of experience shaping culture-led media strategies for global brands. Since joining Unilever in 2023, she has played a pivotal role in providing expert media, influencer and partnership guidance, helping to define the direction of influencer capability across Unilever’s diverse brand portfolio.
As Global Media Manager for Foods, Meg leads influencer and partnerships strategy, focusing on evolving Social First media approaches that authentically engage communities through culturally relevant, high-impact partnerships.

LinkedIn

Michael is Head of Brand Marketing at Nespresso, leading brand strategy and campaigns across paid, organic and creator partnerships. His focus: building long-term brand equity without sacrificing commercial performance. Before Nespresso, he spent 10 years in agencies leading global accounts across EMEA + USA, experience that shaped his conviction that creativity is the multiplier behind effectiveness at scale. As a judge, he will be looking for work that goes beyond reach metrics: creatively disctinctive work grounded in genuine insight.

LinkedIn

Ramon Isaac leads social and influencer strategy at Adobe, bringing over a decade of experience across the industry. Working at the intersection of creativity, content and culture, he partners with creators to help shape how brands show up in the world today.

LinkedIn

Sarah is the Head of Growth Partnerships & Influencer Marketing at Wix, where she built the company’s influencer program from the ground up, scaling it to 500+ partnerships and 2,000+ pieces of content per year across five markets. A Founding Member of the Global Influencer Council, she has been featured in Forbes, Adweek, and The Drum, and spoken at many online and offline events. Beyond Wix, she has built a LinkedIn community of 33,000 marketers by sharing honest conversations about what actually works in influencer marketing – and what doesn’t.

LinkedIn

Sedge Beswick is a consultant, exited founder, brand advisor and investor, operating at the intersection of brands, culture, business growth and motherhood. With a career spanning senior in-house brand roles, building, scaling and exiting her own agency, and building a portfolio career alongside raising two children, Sedge brings lived experience from every side of the table. She works with founders, senior leaders and brands navigating growth, change and inflection points, helping them make clearer decisions without burning out or buying into outdated success narratives. Known for her straigh