SocialChain x loveholidays – The Getaway

The Challenge

During the competitive post-Christmas booking window, travel brands flood social feeds with generic aspirational content, making it difficult to stand out to consumers who are seeking immediate escape rather than passive inspiration.

The Strategy

SocialChain and loveholidays established a two-phase full-funnel influencer strategy designed to guide audiences from initial discovery through to decision-making, connecting cultural insights directly with measurable commercial outcomes.

Execution and Innovation

Phase one deployed creators to highlight relatable Boxing Day pain points through scroll-stopping, comedy-led content to build broad engagement and awareness. Phase two transitioned into immersive travel content that positioned loveholidays as the solution, seamlessly introducing conversion-focused messaging to drive direct bookings.

Results

The structured campaign delivered 16.5 million impressions, 168,000 engagements, and a 20 per cent uplift in bookings against target, becoming loveholidays' most successful influencer campaign to date for driving direct bookings.

Judges' Verdict

"What stood out most was the structured full-funnel approach, using creators to first build awareness and emotional resonance before introducing more conversion-focused messaging."