No7 Future Renew: SPF Success Story

The Challenge

No7 needed to drive awareness and sales of its Future Renew SPF 50, targeting a time-pressed audience of women who needed effective skincare solutions that fit into busy lives. The campaign had to cut through a crowded skincare market while building genuine credibility and driving measurable commercial results.

The Strategy

By identifying this audience with precision and designing every element of the campaign around their needs and habits, the team created messaging that felt personally relevant rather than broadly targeted. Brand ambassador Sharon Corr and the hero product, No7 SPF 50, were kept consistently front and centre throughout.

The Work

The campaign combined influencer engagement, PR, retail activation, and carefully curated launch events in a fully integrated approach. The campaign generated organic buzz, attracting top-tier journalists and influencers without paid sponsorship, while the influencer programme created a significant boost in SPF 50 awareness and trial. Multiple touchpoints ensured the campaign reached the Life Juggler audience at every relevant moment.

Results

The campaign achieved 4.6 million impressions with 100% positive sentiment. The SPF 50 outsold the next best-selling product in the range by over 200% and solidified No7's position as the number one skincare brand in Boots.

The Judges' Verdict

“A strategic and surgical execution of a brand-building, sales-driving campaign that went well beyond surface-level influence or social virality”