In this extremely popular category, the work of Zevo and Citizen Relations truly stood out to judges because of how its strategic and logical approach drove excellent results.
This entry provided great detail, and judges were fascinated to see the development of the use of data in influencer marketing and the depth of analysis. When content can be measured and quantified, so much insight is unlocked into what’s working to drive engagement and sales, and importantly, why that content is working. This campaign achieved this.
This approach to influencer marketing has helped build the brand for the last two years, meaning they’re now able to use their learnings and their model to build and expand future plans to drive high ROI.