Riddle & Bloom x Comcast: 2020 Xfinity College Influencer Program

Comcast is a telecom giant with stellar streaming media, but when it came to the fast-growing Gen Z audience, the brand was losing ground to competitors. Enter Riddle & Bloom, which recruited student influencers in order to engage Gen Z in the brand's Xfinity streaming product.

The seamless and impactful integration of Comcast partners was achieved through a robust content calendar inviting influencers to host show-specific social contests and activations.

Judges were particularly pleased with how Riddle & Bloom committed to its creative idea - showcasing passion points across different territories.