Through a human approach, Pepper Studio partnered with The Week Junior to drive considerable ROI for its weekly children’s magazine. During the Covid lockdowns, there was a higher than usual demand for The Week Junior magazines, presenting the perfect opportunity to encourage subscriptions.
Thanks to the power of influencers, The Week Junior and Pepper Studio lead the way by driving high subscription ROI through relatable social content.
The judges found this to be a detailed-focused entry, with good use of Instagram polls and smart execution.