Teamwork makes the dream work with this entry, as opr, MediaCom and Ogilvy Australia joined forces with KFC to launch the Buckethead challenge on TikTok. With Covid-19 presenting challenges for KFC, who usually see an increase in sales during the cricket season, they wanted to enable cricket fans to join in the ‘Buckethead Army’ with or without spectators in the stadium.
The campaign successfully got Aussies creating and sharing their love of KFC, with TikTok stating that the campaign produced the highest ad recall lift it had ever seen in Australia.
Judges noted how the campaign executed a seamless connection from the real world to virtual world in a time where we really needed it, as well as being fun and playful.