Securing another gold award is Ogilvy UK, which has been recognised for its excellent and consistent approach to influencer marketing.
Home to the world’s leading influence tech stack, Ogilvy UK Influence is the first agency globally to introduce a Maximum Margin Rate to help combat the influencer pay gap. Alongside this, it introduced quarterly diversity audits, improving diversity casting from an average of 5% to 15% across Ogilvy UK. On TJX for example, seeing a 233% increase in influencers from BIPOC backgrounds in less than 12 months.
Despite the pandemic Ogilvy’s UK branch is one of its fastest growing teams, with its influencer arm increasing revenues by 60%, whilst still retaining one of the lowest staff turnovers in the network.