Ogilvy UK produced an outstanding list of firsts for Vodafone Business, including its first influencer podcast integration, first V-Hub lecture content, first time breaking 500+ sign ups for a webinar, and first influencer-led mentoring session.
This campaign supported 8.5 Million people in the UK’s Small Business sector with free, helpful advice during lockdown, generating 88% positive sentiment across the team’s ambassador partnerships, despite one of the most difficult periods for British small businesses in recent history.
Judges noted how this was a true multi-platform campaign which was excellently executed, adding how the Ogilvy UK and Vodafone teams came together to generate a smart method of utilising various platforms to reach a tough-to-find audience.