Another success for Ogilvy UK’s Hellmann’s Animal Crossing campaign. As well as the campaign’s cause-led approach, the creativity of the initiative was also highly commended by judges.
The use of Animal Crossing and Twitch as a social platform to work on, and the support of a charity to donate was described as unique and interesting by judges, who also congratulated the great influencer selection and planning.
The easy and innovative in-game donation mechanism, led by influencers, allowed the community to unite for a cause, and raised an incredible 50,000 meals for people in need at Christmas.