Ogilvy UK were tasked with elevating the well-established Fisher-Price brand to align with younger parents, presenting how the
brand has adapted to modern parenting challenges. The Ogilvy UK team successfully launched Fisher-Price’s social first, influencer led community engagement initiative.
The initiative provided 2.2 Million of the UK’s new parenting community with an informative and interactive communication channel in a period where normal communication was restricted. Influencer content was successfully integrated into Fisher-Price’s multi channel execution, proving influence can play an integral supporting to always-on brand marketing.
The campaign achieved a 92% positive sentiment with a sample audience of 20-35 year old parents, across a year-long program despite the year being dominated by the difficulties of COVID, ultimately showing that Fisher-Price has successfully repositioned itself as a brand for modern parents.