Digital Voices and MADE.COM collaborated successfully on the MADEover YouTube campaign, with the videos produced holding viewer’s attention for over seven minutes on average – nearly double YouTube’s four minute benchmark.
This was the brand’s first ever influencer campaign with YouTube creators at the heart. Digital Voices enabled the brand to outperform their organic guarantees by an additional 125% through well-thought-out casting and elevation of MADE.COM’s brand message ‘design your happy place’.
Judges noted how MADE.COM, with the support of Digital Voices, has taken time to really understand influencer marketing and this can be seen at every step of the way in this campaign.