In this campaign, Digital Voices collaborated with BBC Sounds in order to leverage influencers to promote BBC Sounds’ podcast, music, and radio offerings. Alongside Havas’ JUMP, Digital Voices crafted the BBC’s first ever YouTube creator campaign.
On average, YouTube creators drove huge awareness of BBC Sounds amongst their audiences, and inspired average BBC Sounds sessions of 8 minutes 49 seconds, outperforming the guarantees for this campaign by over 231%.
Something that the judges also recognised was how impressive the casting was for the campaign, focusing on niche talent that represent the topics of the podcasts.