Following on from last year’s award winning 67 Shades of Dior, the luxury brand wanted to broaden its messages of inclusivity and self- acceptance by calling on Buttermilk Agency to execute Dior’s most inclusive campaign to date.
The team onboarded a combination of micro and macro influencers to produce 1886 pieces of unique branded content that could be
used across Dior’s social channels, aligning with the brands message as well as showcasing the influencers personalities.
This winning campaign achieved a 96% positive brand sentiment, with judges noting that the Buttermilk and Dior teams had taken positive learnings from last year’s campaign in order to be best-in-class.