Buttermilk Agency has secured another gold award for their work on Dior’s Brand Fans campaign. This was Dior’s largest influencer activation to date, producing more than 5000 pieces of branded content across Instagram, TikTok and YouTube.
Buttermilk successfully aided Dior in producing content that could foster an authentic social community, onboarding over 1600 brand advocates.
This content solution offered both variety and reactivity, providing Dior with learnings that it can implement in future campaign strategies.