Allen found his way into the influencer marketing industry from a non-traditional path. Allen moved away from his computer science career into marketing in the startup space.
He has been instrumental part of Collectively’s team. His mastery of social listening technology and Boolean development meant he was quick to lend his skills to build social listening queries around COVID-19 and the Black Lives Matter movement – monitoring social conversation trends and proactively recommending influencer content pauses and campaign pivots for clients.
Allen also volunteers time as a founding member of the agency’s Diversity Committee to help shape Collectively’s D&I efforts, from cultural events planning to hiring best practices and staff development.