New Moon for Hotels.com

Hotels.com tasked New Moon with activating an influencer-led, Instagram-worthy travel campaign without using travel influencers to position Hotels.com is a brand that provides the best accommodation in the most exciting locations. Two unconventional, non-travel creators produced distinctive stories about must-see experiences. Across two weeks, the creative campaign led to 90 posts and stories that generated 4.1 million organic impressions and reached 1.3 million.