Ogilvy UK for Boots UK

With a mission to re-engage Boots’ under-30s audience with the loyalty card programme, Ogilvy created Boots X – an omni-channel, influencer-first loyalty offering. Paid, owned and earned media worked in harmony to deliver a compelling campaign that exceeded KPIs across every channel. This resulted in 1.2 million incremental sales in the first two months, a 700% increase in Boots IGTV effectiveness, and a 21% increase in under 30s signing up for Advantage Cards.