MSL and Huawei

Huawei created StorySign, the first literacy platform that helps deaf children learn to read. MSL set out to raise awareness of Storysign and deaf children’s literacy across 11 markets via its feel-good global influencer campaign. Using a tangible strategy and multi-tiered approach to source 132 key influencers to create content that captured StorySign’s learning experience, MSL’s feel-good, cause-led campaign continues to be activated effectively across Europe.