Collectively for The Absolut Company

To drive buzz and awareness around the new “Planet Earth’s Favorite Vodka”, The Absolut Company tapped influencer agency Collectively to create a series of people-and planet-centered influencer activations. Assembling a hugely diverse 95-person “activist army,” the eight-month campaign consisted of eight activations that provided 360-degree marketing moments, generating 68 million impressions and 8.6 million engagements.