Buttermilk for Dior

To celebrate the launch of Dior’s new Forever foundation and champion diversity, Dior teamed up with 67 micro-influencers in 15 e-commerce territories to represent the 67 skin shades available over 67 days. By creating an innovative digital shade finder and utilising technology, the right influencers were chosen. The 290 pieces of content produced achieved 1.85 million impressions and 591 thousand engagements for what was Dior’s most inclusive campaign to date.