Drain openers are not often sought-after home products but that didn’t get in the way of Liquid-Plumr putting together a campaign with Reach Agency to showcase the product and inspire consumers to watch and share what it can do. Employing a multi-touchpoint method that had consistent creative from social to shopper made a direct impact, not to mention the TV integration on Jimmy Kimmel Live! and the plug by Will Ferrell during the 2019 Rose Bowl Parade, which was seen by over 4 million people.
OFFICIAL VERIFICATION
2019 Gold Winner
Best Home and Garden Campaign
Reach Agency & Liquid-Plumr
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