Pegasus

Benenox wanted to change the Millennial mindset of “work hard, play hard”, and help people sleep better and wake up feeling energised. Extensive research and industry insights played a vital role in this efficient campaign, which undertook a clear multi-pronged approach to help build brand recognition and credibility among consumers. The uplift in market share on NPD launch marked the success of the campaign as did Boots driving 15% of Benenox sales and reaching a total of 1.35 million via blogs, Instagram and YouTube.