Pegasus for Holland & Barrett

Holland & Barrett called upon Pegasus to deliver its largest integrated campaign to date. By enlisting five top-tier influencers, Holland & Barrett were able to effectively communicate their stance against fake Manuka honey with a campaign that reached millions. An immersive, engaging and educational in-store event contributed to an integrated campaign, which saw sales soar 89.7% year-on-year in addition to £2.67 million pounds of Manuka honey sold in just four weeks. This campaign is a shining example of how influencers can spark change and educate new audiences.