Ogilvy & ŠKODA UK

On a mission to redress the gender disparity in sports by shining a light on women’s cycling and champion gender parity at all levels, Ogilvy and SKODA UK teamed up with The Telegraph and four elite cycling ambassadors to bring the gender gap into sharper public focus with their #ThisIsOurTime campaign. Cross-channel activations throughout the year supported the launch, helping SKODA achieve global scale, spark viral conversation and cultivate inspiring results, which included 35 pieces of global tier 1 media coverage, 22 million impressions of the campaign hashtag, and 118% increase in web traffic from younger females.