Ogilvy, MediaCom & Boots

In what the judges praised a “clear winner,” Oglivy’s influencer-led integrated digital-first event – Boots Beauty Festival – outperformed all expectations. By harnessing the power of influencers through every step of the customer journey right from awareness to advocacy, Boots effectively connected with their target market. Smashing their KPIs across every single channel, including 26% increase in revenue from products featured on influencer channels, Boots certainly owned festival beauty in summer.