MSL UK & Renault

Driving together is one of the best opportunities to connect as a family and Renault wanted to get this message across in their #BehindCarDoors campaign. Working closely with just two influencers during the brave year-long campaign, the socially optimised creative achieved 48% uplift in ad recall and a 15% uplift in consideration in addition to having attained 1.7 million influencer engagements so far. #BehindCarDoors is a brilliant example of what can be achieved by partnering with the right influencers and how to take a strategy and execute it effectively.