Kairos Esports for KFC Gaming

Kairos Esports was given the task of planning and executing KFC’s entire entry into the gaming and esports landscape. With a high chance of failure, Kairos beat all the odds with strategic research contributing to the high score and delivering over 16,600,000 impressions and a CPM of less than 36 pence. Over 788,220 engagements took place within 48-hours, with a positive brand-sentiment of over 88%. Judges praised the detailed, well-articulated entry that showcased clear ROI in this very tough category.