IMA & NIVEA MEN

IMA was tasked with changing NIVEA MEN’s conventional image by enticing the target audience to incorporate NIVEA MEN into their daily routine. IMA leveraged human to human connection to shift brand perception. #PrepareWithNiveaMen is NIVEA’s most successful digital campaign to date, generating 1.8 million engagements for NIVEA MEN, 45.1 million impressions, an 8% social engagement rate, and 75% earned media. By repurposing the traditional sports sponsorship, IMA facilitated game involvement from players, influencers and followers in this outstanding submission.