Best Integrated Marketing Campaign

About the Award

This category rewards campaigns that combined influencer marketing with other marketing channels to deliver a cohesive and impactful strategy. Whether integrating digital, traditional, or experiential channels, this award celebrates the power of a unified approach.

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View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

2024 Gold Winner

Play-Doh Restaurant of Imagination

Play-Doh Restaurant of Imagination

By: PrettyGreenRead about this winning entry →

2024 Silver Winner

Getting Gen Z to say ‘I Do’ to MAFS UK.

By: OMD UK

2024 Bronze Winner

CeraVe – Michael CeraVe

By: WPP Onefluence, led by Ogilvy NA

2024 Finalists

  • Building Buzz for Twisted Metal During Entertainment Strike with Influencer-First Approach

    By: Wpromote
  • CeraVe – Michael CeraVe

    By: WPP Onefluence, led by Ogilvy NA
  • Garnier Fructis – Fill Me In

    By: WPP Onefluence, led by Ogilvy NA
  • Getting Gen Z to say ‘I Do’ to MAFS UK.

    By: OMD UK
  • Play-Doh Restaurant of Imagination

    By: PrettyGreen
  • See Great Britain Differently: VisitBritain, Tripadvisor and Pepper

    By: Pepper Agency
  • Taking Zuru Toys viral XSHOT INSANITY blaster to the next level

    By: Zuru Toys
  • The Coca-Cola Company – Coke Zero #TakeATaste Burst 2 – Ogilvy London

    By: Ogilvy London
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